uci Lord Timepieces | Story


Our Story

Founded in 2015, we decided to create a watch brand that stood for those that want to take charge of their time and progression through life.

We believe time should be used for passions, opportunities and purpose. Based in London with customers in 180 countries Lord Timepieces has transcended into more than just a brand including an amazing family of supporters who share the same vision.

Time is not measured by clocks, but by moments.

Our Mission

Time is a precious resource. You cannot buy it, exchange it or borrow it. It is fixed and constant. We believe every moment is an opportunity, not to be wasted or passed by. We are on a mission to inspire and encourage you to use your time to be driven, creative and motivated.

Every second counts.

Our Core Values


Our goal is to inspire & remind you of your own hopes and dreams and encourage you to tick on forward. Our team of go-getters strive to bring you high quality products at a revolutionary price.


Supported by over 1 million highly engaged social followers Lord Timepieces brings a community of like minded individuals stretching from all across the globe - ranging from celebrities, gamers, athletes, bloggers, students, entrepreneurs and ambitious individuals like yourself all across the globe.


We create products and communities that inspire you to perform at full potential, to become individuals ahead of time, ahead of the crowd. Everything that we stand for and do, is to help inspire individuals not only to achieve but exceed their goals. Whatever it is that you choose to do with your time, let it be chosen with Lord Timepieces.


Tired of big brand markups? You don’t need to break the bank in the age of the modern internet. We are an online-first brand, our original, high quality and unique designs are sold at a fraction of the cost that you’d expect on the hight street, since we do not follow the out-dated retail model.

Dream Big. Set Goals. Take Action.